It's taken me 4 days to write this blog post. Mainly because I've been getting requests from people to "teach them how to write." Let me clear one thing - you already know how to write. You just don't believe it yet. Initially, I was going to draft some advice on copy-writing, but I thought I'll make a series of blog posts wherein I teach you how to take your writing out in public and help you to draft a great copy. Time and again people approach me with the same sentence - "I can't write." It's the resignation declaration of the self-defeated. It's wrong on so many levels. You won't write? You don't want to write? I'm willing to buy these statements. But "can't?" Sorry friend, you can. You've been writing your whole life. You write now. You write emails, greeting cards, shopping lists, meeting notes, etc. In your school years, you wrote every day. When you graduated you wrote a resume. But now, a blank screen transforms you into an anxious, insecure mess. You’ve said it a zillion times, but you’re not going to say it again because it’s a giant, steamy, stinky pile of crap.
